Skip to main content
WassliSystems
Request a consultation
WassliSystems
Request a consultation

Workplace

Email that reaches the inbox.

Quotes and invoices land in spam because DNS records are wrong or incomplete. Since early 2024, Google and Yahoo require authentication for bulk senders. We fix SPF, DKIM and DMARC and monitor them.

  • SPF
  • DKIM
  • DMARC
  • BIMI
  • MTA-STS
  • Google Postmaster Tools
  • Aggregate reports

01 — The problem

Every tool sends as your domain.

Your CRM, help desk, marketing platform and invoicing tool all send email as your domain. Each needs authorising, and SPF breaks quietly once it passes 10 DNS lookups.

Without DMARC, anyone can spoof your domain, and you have no reports showing who is sending as you.

02 — What we build

What the engagement delivers.

Sender inventory

Every system sending as your domain found from DMARC reports and headers.

SPF within limits

One SPF record under the 10-lookup limit, flattened or restructured with subdomains where needed.

DKIM

2048-bit keys for every sender, with a rotation schedule.

DMARC progression

p=none with reporting, then quarantine at increasing percentages, then reject once legitimate senders all align.

Reputation

Marketing moved to a subdomain, Google Postmaster and Microsoft SNDS monitoring, and list hygiene for bulk sends.

03 — Configuration vs custom

What is set up, and what is written.

Configuration

  • DNS records at your registrar or Cloudflare
  • DKIM in each sending platform
  • DMARC report collection

Custom development

  • SPF flattening automation
  • Report parsing and alerting
  • BIMI logo and certificate setup

04 — Typical effort

What it usually takes.

Ranges from comparable projects. You get a fixed-scope quote after a 30-minute call.

Audit and fix1–2 weeks
DMARC to reject4–8 weeks of monitored steps
Ongoing monitoringmonthly

05 — What you own

Yours at handover.

  • DNS record register
  • Sender inventory
  • DMARC report dashboard
  • Rotation calendar

FAQ

Questions about email deliverability.

What is the SPF 10-lookup limit?

SPF allows at most 10 DNS lookups when evaluating a record. Each include counts. Past 10, SPF fails and mail may be rejected.

Why not go straight to DMARC reject?

Legitimate senders you didn’t know about would be blocked. Reports during p=none reveal them first.

What do Google and Yahoo require?

Bulk senders must authenticate with SPF and DKIM, publish DMARC, keep spam rates low and support one-click unsubscribe.

Should marketing email use a subdomain?

Yes. It separates marketing reputation from the main domain used for quotes and invoices.

Related

Often paired with

Next step

Start with a 30-minute call.

Tell us what you run today and where it breaks. You get a fixed-scope quote afterwards. We don’t publish rates, because the honest price depends on scope.

Enquire

Talk to us about Email deliverability: SPF, DKIM & DMARC.

We have started the message for you. Add what you run today and we will reply within one business day.

So we can call you back the same day. Country code is filled in for you.
We reply within one business day.
Request a consultation