01 — The problem
Messages sent from tools nobody can see.
Reps text and call from their own phones or from separate tools, so the CRM shows nothing. Opt-outs aren’t honoured across channels, and nobody knows what messaging costs per campaign.
Twilio itself is a toolkit. Country rules decide what you can send: alphanumeric sender IDs in the UAE need registration, US A2P 10DLC needs brand and campaign registration, and WhatsApp needs approved templates outside the 24-hour window.
02 — What we build
What the engagement delivers.
Numbers and senders
Numbers or alphanumeric sender IDs per country, grouped into Messaging Services with geo-matching, plus US 10DLC or toll-free verification where needed.
Inbound to CRM
Webhooks for incoming SMS, WhatsApp and calls create or match the lead, attach the message, and assign an owner by rule.
Outbound from the CRM
Send buttons and workflow actions in Zoho, HubSpot or Salesforce, with templates, merge fields and opt-out checks before sending.
Voice and recordings
Inbound call routing with TwiML, call recording with consent prompts, and the recording and duration stored on the activity.
Cost tracking
Status callbacks capture price per message and segment, rolled up per campaign and per team.
03 — Configuration vs custom
What is set up, and what is written.
Configuration
- Messaging Services and sender pools
- Country sender registration
- CRM fields and activity types
- Opt-out keyword handling
Custom development
- Webhook receivers and matching logic
- CRM send actions and template merge
- Voice routing in TwiML or Studio
- Cost roll-up reporting
04 — Typical effort
What it usually takes.
Ranges from comparable projects. You get a fixed-scope quote after a 30-minute call.
05 — What you own
Yours at handover.
- Twilio account in your name
- Webhook service code
- Template and sender register
- Cost report
FAQ
Questions about Twilio.
How is Twilio SMS priced?
Per message segment, varying by destination country, plus number rental. Long messages and Unicode (Arabic) text use more segments, so we estimate cost per template.
Can we send from a name instead of a number in the UAE?
Yes, with a registered alphanumeric sender ID. Registration goes through Twilio and can take several weeks.
Twilio or a WhatsApp inbox tool?
Twilio suits programmatic sending and custom flows. Inbox tools like respond.io or DoubleTick suit teams replying by hand. Many clients use both.
Are calls recorded legally?
We add a consent prompt at the start of recorded calls and let you exclude numbers. Local rules should be confirmed for each country you call.
Next step
Start with a 30-minute call.
Tell us what you run today and where it breaks. You get a fixed-scope quote afterwards. We don’t publish rates, because the honest price depends on scope.
Enquire
Talk to us about Twilio SMS, voice & WhatsApp to CRM.
We have started the message for you. Add what you run today and we will reply within one business day.